The Most Effective Response to Sexism: A Nudge in the Right Direction?

Spannenburg, J.S.J.A (2023) The Most Effective Response to Sexism: A Nudge in the Right Direction? Bachelor thesis, Psychology.

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Abstract

Previous literature suggests that the different ways we can respond to sexism have different impacts when it comes to social norms and perception of sexism. This study investigated the effects of different responses to a sexist comment on the degree of disapproval, while also examining the impact of feminism and gender of the responder on this relationship. Our sample (N = 135) consisted of exclusively male participants above the age of 16. They watched a video where a sexist comment is made and then filled in a self-report questionnaire. After this, they watched the same video again, only this time they also got to see the response to the comment. They were randomly assigned to three conditions: direct confrontation, humorous confrontation, or a control condition. The results do not reveal statistically significant differences between the different responses or significant effects of feminism and gender. However, this study contributes to understanding the effects of response types to a sexist comment on disapproval rates and the role of feminism and gender of the responder in this context. Future research should explore these dynamics further with larger samples and diverse measurement approaches.

Item Type:	Thesis (Bachelor)
Supervisor name:	Koudenburg, N.
Degree programme:	Psychology
Differentiation route:	None [Bachelor Psychology]
Date Deposited:	29 Nov 2024 07:30
Last Modified:	29 Nov 2024 07:30
URI:	http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/4455

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