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The effect of a neighbourhood car sharing initiative on mobility behaviour.

Bergers, Iris (2021) The effect of a neighbourhood car sharing initiative on mobility behaviour. Master thesis, Psychology.

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Abstract

Background: Electric car sharing holds many benefits. Generally, car sharing is seen as a service to be used by an individual, but it can also be a communal effort, in which a group of people share cars between them. Previous research suggests that inclusion in one’s community might be a strong motivator to participate in communal initiatives. Besides communal motives, instrumental, symbolic, affective and environmental motives were expected to influence intentions to car share. These intentions will likely predict the intended behaviour, although habits are generally acknowledged as a moderator on the intention-behaviour relationship. Aim: We aimed to uncover the effect of communal electric car sharing and compare it to normal non-communal car sharing. Additionally, we aimed to discover which motives predict intentions to car share, and whether intentions to car share and private car use habits influence car sharing behaviour. Method: We conducted an online questionnaire study on participants of a communal car sharing project and a control group of people who have access to non-communal shared cars. Results and conclusion: Compared to people who car share through non-communal means, participants who share communally had higher intentions to car share and did so more. People who shared communally associated higher communal motives with car sharing. Besides communal motives, instrumental motives were predictive of the intention to car share. This study confirmed that intentions predict car sharing behaviour, but did not find a relationship between private car use habits and car sharing behaviour.

Item Type: Thesis (Master)
Supervisor name: Veldstra, J.L.
Degree programme: Psychology
Differentiation route: Environmental Psychology (EP) [Master Psychology]
Date Deposited: 17 May 2022 12:21
Last Modified: 17 May 2022 12:21
URI: http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/459

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