Carvalho, Inês (2025) How can we spread the idea of meat-free diets? Bachelor thesis, Psychology.
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A thesis is an aptitude test for students. The approval of the thesis is proof that the student has sufficient research and reporting skills to graduate but does not guarantee the quality of the research and the results of the research as such, and the thesis is therefore not necessarily suitable to be used as an academic source to refer to. If you would like to know more about the research discussed in this thesis and any publications based on it, to which you could refer, please contact the supervisor mentioned.
Abstract
Climate change is a serious threat to the planet and to humans. Additionally, plant-based proteins are considerably more environment-friendly than meat. Vegans and vegetarians (veg*ans) are a minority but we need them to stand-up and spread awareness for these kinds of diets so they influence other people to adopt them as well, helping mitigate climate change. The present study proposed that self-esteem and moral convictions, separately, explained speaking-up and going against the norm, and that moral convictions would be more strongly related with that behavior. The dependent variable standing-up was represented by the signing of a petition that was known to have none or small signatories, implying that signing it would mean adopting a minority position. There were two studies conducted: Study 1 was in the lab and was based on the study by Bolderdijk & Cornelissen (2022) but it was unsuccessful due to a small sample size and the fact that all participants signed the petition, not allowing the performance of statistical analyzes. Study 2 was a replication of the first, but online. This study did not have significant statistical results, thus none of our hypotheses relating self-esteem and moral convictions with advocacy behaviors was supported. However, an important finding was that nearly every participant signed the petition, showing that they were willing to stand-by their moral beliefs. In sum, it could be easier than we predicted to find, for example, spokespersons that are willing to spread the idea and benefits of plant-based diets. Keywords: self-esteem, moral convictions, speak-up, veg*ans, (non)conformity
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Sharpe, E.J. and Pacheco, I.M. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 25 Feb 2025 09:54 |
| Last Modified: | 25 Feb 2025 09:54 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/4697 |
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