Zimmermann, Jan (2022) Predicting Attitudes towards Cargo Bike-Sharing Systems with Goal-Framing Theory. Bachelor thesis, Psychology.
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Abstract
Global climate temperatures have increased due to human activity and are predicted to rise further, potentially causing disastrous environmental consequences (Gates, 2021, p. 25). This study aims to contribute to the collective effort of reducing CO2 emissions by helping understand how electric cargo bike-sharing systems, as a sustainable transportation alternative to car use, can be adopted in the city of Groningen. Specifically, we attempt to better understand what influences attitudes towards such systems by applying the goal-framing theory (Lindenberg & Steg, 2007). We conducted a between-subjects experimental design (N=83) comparing attitudes across differing goal-frames, expecting that goal-framed information would lead to higher attitudes. However, opposing initial predictions, the differing goal-frames did not significantly predict our participants' attitudes. Furthermore, we found that attitudes towards cargo bike-sharing systems correlate moderately to intentions, are generally high across goal-frames, and are positively affected by biospheric values. This leads us to believe that implementing electric cargo bike-sharing systems is worthwhile and a viable opportunity to move towards a greener society. Keywords: Cargo bike-sharing, Goal-Framing Theory, Values, Attitudes, Intentions
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Lohmeyer, M. |
| Degree programme: | Psychology |
| Differentiation route: | Other [Bachelor Psychology] |
| Date Deposited: | 17 Jan 2022 07:43 |
| Last Modified: | 17 Jan 2022 07:43 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/47 |
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