Raspe, Kristel Marleen (2025) Against Societal Norms: how Family Cohesion Influences Moral Convictions. Bachelor thesis, Psychology.
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Abstract
As climate change continues to progress, the adoption of a meat-free diet is becoming more important for the environment. A crucial step in shifting dietary norms is the willingness of vegans and vegetarians to openly share their dietary choices, challenging the societal norm of meat eating. This can contribute to reaching a societal tipping point, meaning that eating meat on a regular basis would not be seen as the societal norm anymore. The present study explored the possible explanations why individuals would show counter conformity in the context of vegetarian and vegan diets. Specifically, it was hypothesized that moral convictions promote standing-up behaviour, and that family cohesion influences the development of moral convictions, making moral convictions a mediator between family cohesion and speaking up. Two studies were conducted: an online survey and a field study. However, analyses revealed no significant effects for any of the proposed hypotheses. These findings may be explainable due to other factors playing a more prominent role in standing up behaviour in the context of dietary preferences, or due to imbalance of the current sample size. Future research should aim to better understand the explanations of standing-up behaviour, to clarify how to encourage behavioural change and the adoption of different norms in the context of climate change. Keywords: moral conviction, family cohesion, environmental behaviour, counter conformity
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Sharpe, E.J. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 25 Feb 2025 13:41 |
| Last Modified: | 25 Feb 2025 13:41 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/4724 |
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