Mueller, Alissa Vikrotia Elke Antje (2022) The Moderating Role of Benevolent Sexism on the Relationship Between Job Advertisement Stereotypicality and Application Intentions Among Females. Bachelor thesis, Psychology.
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Abstract
Previous research has found that women prefer to apply for female stereotypically-worded job advertisements (Kutscher, 2021; Wulf, 2019). However, as far as we know, no study has yet investigated how this is influenced by sexism. The current research investigated whether the extent to which women are sexist moderates the extent to which gender stereotypes in job advertisements influence their application intentions. We assumed that females scoring high on benevolent sexism (Glick & Fiske, 1996) differ from females scoring low on benevolent sexism in their intention to apply for a female versus a male stereotypically-written job advertisement; this is because they are expected to be more gender conforming and therefore find their abilities and interests better reflected in the female rather than the male stereotypical job advertisement. An online experimental study was conducted (N = 149), in which gender stereotypicality in job advertisements was manipulated (female versus male), and benevolent sexism was included as a moderator. However, neither women who were high on benevolent sexism, nor those who scored low on it, were more likely to apply for a female rather than a male stereotypically-worded job advertisement. Interestingly, an exploratory analysis revealed that participants scoring low on benevolent sexism, perceived the female stereotypic job to be more stereotypical for women than the male stereotypic job, while those scoring high on benevolent sexism did not. This suggests that less sexist women are more aware of gender stereotypical wording in job descriptions than more sexist women. Implications of the findings are discussed. Keywords: benevolent sexism, job advertisement, stereotypes, application intention
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Gordijn, E.H. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 24 May 2022 11:44 |
| Last Modified: | 24 May 2022 11:44 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/480 |
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