Ernst, Lorenzo (2025) Gender Representation in Energy Initiatives: The Role of Injunctive Norms as a Mediator. Bachelor thesis, Psychology.
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Abstract
This study examines the role of injunctive norms as a mediator for the relationship between gender and participation in energy initiatives. Based on the role injunctive norms play in human behaviour, it was expected that women were less likely to participate in energy initiatives because they are less affected by injunctive norms in this context. A total of 151 participants that were not yet affiliated with an energy initiative filled out a survey measuring the variables intention to participate in energy initiatives, gender, and injunctive norms. Results of this study suggest that gender did not have an effect on the intention to participate in energy initiatives. The findings also suggest that a mediation of the effect of gender on the intention to participate in energy initiatives with injunctive norms as a mediator is not supported. However, injunctive norms do have a significant effect on the intention to participate in themselves. One of the limitations of this study was that a small and fairly homogenous sample was recruited through snowball sampling. Implications regarding strategies at the community level aiming to leverage injunctive norms to normalise participation in energy initiatives are discussed. Future research should examine more variables and more diverse populations to further examine the role gender plays in the energy transition.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Goedkoop, F. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 24 Apr 2025 14:39 |
| Last Modified: | 24 Apr 2025 14:39 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/4848 |
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