Baisch, Marla (2022) The Role of Emotions in the Relationship Between Stereotypical Job Descriptions and Women’s Application Intentions. Bachelor thesis, Psychology.
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Abstract
The aim of the research was to study how stereotypical wording in job advertisements influences women’s application intentions. By manipulating a fictitious job description to which participants were randomly assigned and which contained either female or male stereotypical words, we examined how the two different conditions influenced women's job application intentions. First, we expected that women who read the female stereotypical job description would be more likely to apply than women who read the male stereotypical job description. Second, we expected that more positive emotions would be experienced when reading the female rather than the male-stereotyped job descriptions. Third, we hypothesized that emotions mediate the relationship between stereotypic job descriptions and application intentions. However, findings indicated no support for the hypotheses. Yet, an explorative analysis, which examined the relations between different variables suggests that when women thought that the job description contained more female rather than male stereotypes, they felt happier after reading it, which predicted their intention to apply for the job. This indicates some support for hypothesis 3. Future research should continue to examine the role of stereotypical wording in job advertisements on application intentions in women further, to help answer the question of why women apply less for jobs than men. This can have important implications for companies, for example, for the formulation of job advertisements, to attract highly qualified applicants for a job, including women.
| Item Type: | Thesis (Bachelor) |
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| Supervisor name: | Gordijn, E.H. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 01 Jun 2022 11:12 |
| Last Modified: | 01 Jun 2022 11:12 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/489 |
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