Veen, Tara van der (2025) Unveiling the Impact of Face Memorability on Bidirectional Recall in Face-Name Associations. Master thesis, Psychology.
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Abstract
Previous research has demonstrated that people more easily recall names when associated with a memorable face (Vermeer, 2024), but the underlying mechanism for this effect remains unclear. The present study investigates whether memorability strengthens the associative link between a face and its corresponding name. In a within-subjects design, 58 participants studied name-face pairs and later attempted to recall faces when presented with names. Mental imagery was assessed through participants’ self-reports, including confidence and vividness ratings, as well as the perceived accuracy of the imagined faces. Results indicated that participants were significantly more likely to recall the correct face when it was memorable compared to non-memorable. Additionally, vividness ratings were higher for memorable faces, suggesting that memorability facilitates mental reconstruction of faces. However, confidence ratings did not differ significantly between conditions. These findings suggest that memorability plays a role in face-name associations beyond simple recognition, though it remains unclear whether it strengthens associative links or simply enhances retrieval efficiency. Future research should further investigate this distinction by testing false-positive recall rates.
| Item Type: | Thesis (Master) |
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| Supervisor name: | Nieuwenstein, M.R. |
| Degree programme: | Psychology |
| Differentiation route/Track: | Other [Master Psychology] |
| Date Deposited: | 17 Jun 2025 11:30 |
| Last Modified: | 17 Jun 2025 11:30 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/4927 |
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