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Women’s Perception of Power Differences between Men and Women and its Impact on the Effect of Gender-Stereotypical Job Advertisements on Meta-Stereotyping

Ritterbach, Julian (2022) Women’s Perception of Power Differences between Men and Women and its Impact on the Effect of Gender-Stereotypical Job Advertisements on Meta-Stereotyping. Bachelor thesis, Psychology.

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Abstract

In this study, we examine whether the perceived power difference between men and women influences the effect of gender-stereotypical job descriptions on meta-stereotyping. Based on previous research, we propose that women who perceive to have less power in society than men engage in more meta-stereotyping than women who perceive to have equal or even higher power than men in society. Also, we expect more positive meta-stereotyping after reading female stereotypical job advertisements, rather than male stereotypical job advertisements. Lastly, compared to women who perceive to have equal or even higher power than men in society, we expect women who perceive to have less power than men in society, to engage in more positive meta-stereotyping after reading stereotypically female job advertisements, and in more negative meta-stereotyping after reading stereotypically male job advertisements. In our study, we randomly assigned one of two job advertisements (male/female) to female university students (N = 149) and measured the extent of meta-stereotyping in relation to perceived power differences. Contrary to what we expected, women who perceive to have less power than men did not engage in more meta-stereotyping than women who did not share this view. Secondly, participants applied more positive meta-stereotypes after reading female than male stereotypical job descriptions. Women who perceive to have less power than men engaged in even more positive meta-stereotyping. Surprisingly, women also expected to be perceived based on negative male characteristics after reading male stereotypical job descriptions. This effect was also stronger in women who perceive to have low power. Keywords: gender gap, meta-stereotypes, power, perceived power difference, gender stereotypes, job descriptions

Item Type: Thesis (Bachelor)
Supervisor name: Gordijn, E.H.
Degree programme: Psychology
Differentiation route: None [Bachelor Psychology]
Date Deposited: 01 Jun 2022 15:46
Last Modified: 01 Jun 2022 15:46
URI: http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/495

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