Bergsma, T. (2022) Cyclists’ Acceptability of Connected Automated Vehicles. Master thesis, Psychology.
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Abstract
This study investigated the effect of perceived environmental sustainability (PES) on cyclists’ acceptability of Connected Automated Vehicles (CAVs) and the moderating role of biospheric values. Increasing PES was expected to increase cyclists’ acceptability of CAVs, and this effect was expected to be stronger when participants’ biospheric values were stronger. Additionally, the study investigated whether perceived safety and trust in CAV technology increased when PES was increased. Data was collected using an online questionnaire filled in by students participating in a psychology course at the University of Groningen. Participants were shown pictures of CAVs in which PES was manipulated through changing the CAV’s appearance by adding a sustainability logo, which was tested in a pilot test. Acceptability, perceived safety, and trust in CAVs were measured as dependent variables. Results indicated that PES did not have a significant effect on acceptability, even when considering biospheric values. PES did increase trust in CAVs, but not perceived safety. The results showed adding a sustainability logo was not enough to increase cyclists’ acceptability, potentially because cyclists did not identify with the CAVs and interacted with them briefly.
| Item Type: | Thesis (Master) |
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| Supervisor name: | Post, J.M.M. |
| Degree programme: | Psychology |
| Differentiation route: | Environmental Psychology (EP) [Master Psychology] |
| Date Deposited: | 17 Jun 2022 08:02 |
| Last Modified: | 17 Jun 2022 08:02 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/524 |
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