Ilin, Borjan (2025) Audience Effects on Group Identity Expression; Identity Management and Out-group Social Perception among Macedonian Immigrants and Natives. Master thesis, Psychology.
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Abstract
This study examined how symbolic cues (survey language and researcher membership) and structural context (home vs. diaspora location) shape intergroup stereotypes and in-group identification among 102 ethnic Macedonians. Participants completed surveys in Macedonian or English, administered by in-group or out-group researchers, while residing in Macedonia or Western Europe. Consistent with the Social Identity Model of Deindividuation Effects (SIDE), responses in Macedonian amplified in-group identification and produced strategic shifts in warmth, competence, and agency ratings, particularly toward high-status out-groups, despite participants being fully identifiable. This supports SIDE’s emphasis on identity salience and audience-based expression rather than deindividuation. Stereotype Content Model (SCM) predictions were also confirmed: diaspora participants rated Western Europeans as more competent and less warm, reflecting competitive status dynamics. The study highlights how symbolic and structural factors jointly trigger strategic identity signaling and competition-based stereotypes, advancing theory and informing future survey design. Keywords: social identity theory, stereotype content model, SIDE model, intergroup perception, in-group identification
| Item Type: | Thesis (Master) |
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| Supervisor name: | Spears, R. |
| Degree programme: | Psychology |
| Differentiation route: | Applied Social Psychology (ASP) [Master Psychology] |
| Date Deposited: | 12 Aug 2025 09:01 |
| Last Modified: | 12 Aug 2025 09:01 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/5841 |
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