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Do we look longer at more beautiful art? Exploring the time spent looking at human-made and AI-generated artworks

Farkaš, Matúš (2025) Do we look longer at more beautiful art? Exploring the time spent looking at human-made and AI-generated artworks. Bachelor thesis, Psychology.

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Abstract

People’s attitudes toward art created by artificial intelligence (AI) had been widely researched. There is a trend of art labelled as AI-generated to be rated less positively, even though the accuracy of people in distinguishing human-made and AI-generated art is low. In the present study, we explored whether looking time (LT) is a factor that plays a role in this bias. We conducted an online experiment, and presented participants (n = 199) with 12 images of artworks, half of them being made by humans, and half of them being generated with AI. Participants rated them on different evaluative scales, such as beauty and felt emotions. Also, LT for each viewing was recorded. We found a significantly higher LT for human-made paintings, and a significant correlation between LT and rated beauty. This correlation was present only for AI-generated artworks, however. No correlation was found between LT and emotional intensity. We speculate that these results may reflect a phenomenon specific to this experiment, rather than something generalizable to people’s private artistic experiences.

Item Type: Thesis (Bachelor)
Supervisor name: Cox, R.F.A.
Degree programme: Psychology
Differentiation route: None [Bachelor Psychology]
Date Deposited: 19 Aug 2025 10:26
Last Modified: 19 Aug 2025 10:26
URI: http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/5859

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