Shakeel, Aqsa Zainab (2022) Factors that foster pro-environmental behavior intentions in zoo visitors. Bachelor thesis, Psychology.
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Abstract
Biodiversity has suffered significant loss, primarily as a result of human activity. Researchers must therefore look into ways to encourage appropriate pro-environmental behavior intentions and behaviors in order to mitigate this loss. Since protecting species and their habitats is a major objective of zoos, our study concentrated on how these zoos may play a significant role in bringing about these changes. Additionally, in order to accomplish these goals, they must also overcome their reputation as sites of entertainment. Therefore, the current study focuses on the use of entertaining or educational message framing for texts within animal videos to determine which is the best possible step zoos can take to influence the highest intentions, as well as how participants' pre-existing mutualistic beliefs can moderate this relationship. After watching the videos, participants responded to questions in an online survey that reflected their beliefs and conservation caring. Their PEB intentions were unaffected by message framing. Additionally, there was no noticeable difference between the entertaining and educational frames, indicating that neither one was more effective at encouraging PEB. Finally, the relationship between framing and PEB intentions was not moderated by mutualistic views. These findings suggested that, to increase our participants’ PEB intentions, the framing should have evoked concern for the animal rather than only providing information about it.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Downer, T.J. and Judge, M.A.T. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 24 Jun 2022 07:45 |
| Last Modified: | 24 Jun 2022 07:45 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/597 |
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