Beek, V.D. van (2022) The Effect of Different Types of Framing on People’s Perception of Zoos. Bachelor thesis, Psychology.
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Abstract
Zoos have been surrounded by controversy ever since people started to value animals as more than entertainment. This controversy has led to a decline in support and acceptance of zoos. As people view zoos as either necessary in educating the public and helping support the conservation of endangered species, or as cruel animal exploiting businesses. This study uses two different types of beliefs, Domination and Mutualism, to explain the possible underlying reasons this controversy arises. In this study, we identify, conceptualize, and empirically assess two alternative hypotheses of the effect different framing types have on people’s acceptability of zoos: hedonic framing, biospheric framing, and no framing. A questionnaire was taken to assess people’s belief orientations in which a video was shown where one of the framing types was used to measure its influence on their acceptability of zoos. Our results did not show any significant effect of the framing types on the acceptability of zoos. People’s beliefs did predict their acceptability of zoos consistently. An indication for an interaction effect suggested that to increase acceptability zoos should not use hedonic framing but should instead aim to reduce conflict between both belief systems. Future research should be done to see if an effect of different types of framing can be found when the information is presented in a real-life situation with real animals.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Downer, T.J. and Judge, M.A.T. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 14 Jul 2022 07:23 |
| Last Modified: | 14 Jul 2022 07:23 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/630 |
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