Greif, Luisa (2022) The Influence of a Collective Action Frame and Identification With Diet on the Willingness for Non-normative and Normative Action Against Factory Farming. Master thesis, Psychology.
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Abstract
In this study, we investigated the relationship between a collective action frame (IV1) and identification with one's diet (IV2) on the willingness for either normative or non-normative action against factory farming (DV 1 & 2). We also tested the mediating effect of anger and disgust on the dependent variables and on evaluation of factory farming. We distinguished between people identifying as vegans and vegetarians (veg*ns) and people identifying as (conscientious) omnivores ((C)O’s). Veg*ns were expected to show more willingness for non-normative action, whereas (C)O’s were expected to show more willingness for normative action. Normative action was also expected to be predicted by a normative collective action frame, whereas a non-normative collective action frame was expected to predict willingness for non-normative action. We tested these relationships with an online study (N = 303). Contrary to our hypotheses, we found neither the normative collective action frame nor the non-normative collective action frame to predict normative or non-normative action, respectively. We did find veg*ns to significantly show more willingness to protest in a non-normative fashion, so did we find them to be more willing to protest in a non-normative way. Anger and disgust did mediate the relationship between the variables, with identification with diet as the dependent variable. We discuss the importance of core tasks of frames, veg*s overall greater willingness to protest and the significance of values and emotions in collective action.
| Item Type: | Thesis (Master) |
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| Supervisor name: | Epstude, K. |
| Degree programme: | Psychology |
| Differentiation route: | Applied Social Psychology (ASP) [Master Psychology] |
| Date Deposited: | 21 Jan 2022 15:34 |
| Last Modified: | 21 Jan 2022 15:34 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/73 |
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