Juckoff, Kim Rubina (2022) Moral Convictions as a Driving Force for Participation in Collective Action: The Moderating Role of Extraversion. Bachelor thesis, Psychology.
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Abstract
The Russian military invasion of Ukraine has triggered people worldwide to participate in collective action, such as joining protests or signing petitions. The aim of this research was to investigate the relationship between moral conviction (the absolute opinion on right and wrong) and participation in collective action. Based on the idea that collective action typically requires involvement with larger groups, we propose extraversion to moderate the relationship between moral conviction and participation in collective action. We tested our hypotheses in the contexts of the “We Stand with Ukraine” and the “Black Lives Matter” movements (N = 234). In line with our prediction, moral conviction was significantly related to participation in collective action. However, against our expectation, extraversion was positively related to participation in collective action. The hypothesized moderation effect of extraversion was not significant in the context of “We Stand with Ukraine” but was significant in the context of “Black Lives Matter”. The findings contribute to the literature in that they show that moral convictions energize and motivate individuals to engage in collective action and that extraversion may moderate this relationship. Thus, moral convictions have the power to drive social change. Keywords: moral conviction, social activism, collective action, extraversion, personality trait
| Item Type: | Thesis (Bachelor) |
|---|---|
| Supervisor name: | Leal, A.L. |
| Degree programme: | Psychology |
| Differentiation route: | None [Bachelor Psychology] |
| Date Deposited: | 12 Jul 2022 11:29 |
| Last Modified: | 12 Jul 2022 11:29 |
| URI: | http://gmwpublic.studenttheses.ub.rug.nl/id/eprint/892 |
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